Vasileios Davvetas

Marketing Department, Leeds University Business School

Associate Professor

PhD, Management (International Marketing), University of Vienna

MSc., Business Analytics and Consulting, University of Warwick

BSc, Marketing & Communication, Athens University of Economics and Business
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Dr. Davvetas is specializing in international marketing, global/local branding and consumer behavior. His research interests include psychometrics, political marketing and donation behavior.

His most recent research addresses the differential impact of brand scandals for domestic and foreign brands and the post-transgression interventions that mitigate the impact of brand misconduct at home and across foreign markets