Political Marketing
1st Semester
Compulsory Specialization Courses
Strategic Political Marketing (ECTS 7,5)
Brand Building and Management (ECTS 7,5)
Elective Specialization Courses (2 courses)
Integrated Marketing Communications (ECTS 7,5)
Business Economics (ECTS 7,5)
Entrepreneurship and Innovation (ECTS 7.5)
International Sports Law and Intellectual Property (ECTS 7,5)
Financial Management (ECTS 7,5)
ECTS: 30
2nd Semester
Compulsory Specialization Courses
Market Research and Segmentation (ECTS 7,5)
Digital Marketing and Data Analysis (ECTS 7,5)
Elective Specialization Courses (2 courses)
Human Resources and Talent Management (ECTS 7,5)
Negotiations (ECTS 7,5)
Funding (ECTS 7,5)
Leadership and Decision Making (ECTS 7,5)
Non-profit Organizations Management (ECTS 7.5)
ECTS: 30
3nd Semester
Thesis (ECTS 30)
ECTS : 90
