Marketing Master's Programme

The analysis explores visual storytelling of brand-building of the two political leaders in Greece in the 2019 European Parliament pre-election period. The results revealed that a visual storytelling with emotional symbols, authentic appearances and universal slogans were the main points of difference for politicians to position effectively....

Segmentation in political marketing seems to be a very useful tool and takes new instructions in the age where the social media is playing a crucial role for political parties. This research uses market segmentation theory in the field of politics through the study of behavior and motives of voters/social media users...

The Laboratory of Integrated Marketing and Communication of the Department of Business Administration of NKUA is active in carrying out educational, research and professional work on topics directly and indirectly related to the academic subject "Marketing Management"....