1st Semester
Compulsory Specialization Courses
Strategic Cultural Marketing (ECTS 7,5) Prodromos Monastiridis
Brand Building and Management (ECTS 7,5) Lamprini Piha
Elective Specialization Courses (2 courses)
Integrated Marketing Communications (ECTS 7,5) Evi Dekoulou
Business Economics (ECTS 7,5) Theodore Papadogonas / George Sfakianakis
Entrepreneurship and Innovation (ECTS 7.5) Antonis Livieratos
International Sports Law and Intellectual Property (ECTS 7,5) Dimitrios Panagiotopoulos
Financial Management (ECTS 7,5) Nikolaos Eriotis
ECTS: 30
2nd Semester
Compulsory Specialization Courses
Market Research and Segmentation (ECTS 7,5) Karolos Papadas
Digital Marketing and Data Analysis (ECTS 7,5) Vagia Mochla
Elective Specialization Courses (2 courses)
Human Resources and Talent Management (ECTS 7,5) Marilou Ioakimidis
Negotiations (ECTS 7,5) Nikolaos Konstantopoulos
Funding (ECTS 7,5) Aristeidis Samitas
Leadership and Decision Making (ECTS 7,5) Dimitrios Thomakos / Anastasios Magoutas
Non-profit Organizations Management (ECTS 7.5) George Tsourvakas
ECTS: 30
3nd Semester
Thesis (ECTS 30)
ECTS : 90
