1st Semester
Compulsory Specialization Courses
Strategic Cultural Marketing (ECTS 7,5)
Brand Building and Management (ECTS 7,5)
Sustainable Growth, Ethics and ESG Criteria (ECTS 7,5)
Elective Specialization Courses (1 course)
Integrated Marketing Communications (ECTS 7,5)
Entrepreneurship and Innovation (ECTS 7.5)
Human Reseources and Talent Management (ECTS 7,5)
Financial Management (ECTS 7,5)
ECTS: 30
2nd Semester
Compulsory Specialization Courses
Non-profit Organizations Management (ECTS 7.5)
Market Research and Segmentation (ECTS 7,5)
Digital Marketing and Data Analysis (ECTS 7,5)
Elective Specialization Courses (1 course)
Leadership and Decision Making (ECTS 7,5)
Negotiations (ECTS 7,5)
Buying Behavior and Sales Management (ECTS 7,5)
Funding (ECTS 7,5)
ECTS: 30
3nd Semester
OR
Compulsory Specialization Courses
International Marketing (ECTS 7,5)
Events Marketing and Artificial Intelligence (ECTS 7,5)
Elective Specialization Courses (2 courses)
Integrated Marketing Communications (ECTS 7,5)
Entrepreneurship and Innovation (ECTS 7.5)
Human Resources and Talent Management (ECTS 7,5)
Financial Management (ECTS 7,5)
ECTS : 90
