1st Semester
Compulsory Specialization Courses
Strategic Cultural Marketing (ECTS 7,5)
Brand Building and Management (ECTS 7,5)
Elective Specialization Courses (2 courses)
Integrated Marketing Communications (ECTS 7,5)
Business Economics (ECTS 7,5)
Entrepreneurship and Innovation (ECTS 7.5)
International Sports Law and Intellectual Property (ECTS 7,5)
Financial Management (ECTS 7,5)
ECTS: 30
2nd Semester
Compulsory Specialization Courses
Market Research and Segmentation (ECTS 7,5)
Digital Marketing and Data Analysis (ECTS 7,5)
Elective Specialization Courses (2 courses)
Human Resources and Talent Management (ECTS 7,5) Marilou Ioakimidis
Negotiations (ECTS 7,5) Nikolaos Konstantopoulos
Funding (ECTS 7,5) Aristeidis Samitas
Leadership and Decision Making (ECTS 7,5) Dimitrios Thomakos / Anastasios Magoutas
Non-profit Organizations Management (ECTS 7.5) George Tsourvakas
ECTS: 30
3nd Semester
Thesis (ECTS 30)
ECTS : 90
