Target Audience

The Master's programme is aimed at all employees working in the fields of sport, culture and politics who are responsible for the marketing and communication of the organization in which they work, or to those who wish to expand their knowledge and skills in this area. It is also aimed at graduates of all disciplines who wish to continue their studies at postgraduate level in the academic field of marketing and work professionally in the fields of sport, culture or politics in order to take charge of the marketing and communication strategy of the respective organizations.