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Research success of our student, Konstantinos Alexopoulos

Research success of our student, Konstantinos Alexopoulos

This distinction reflects the dedication and excellent work of our student as well as the high quality of the Program.

Positioning a personal political brand on YouTube with points of different visual storytelling.

The analysis explores visual storytelling of brand-building of the two political leaders in Greece in the 2019 European Parliament pre-election period. The results revealed that a visual storytelling with emotional symbols, authentic appearances and universal slogans were the main points of difference for politicians to position effectively....

Segmenting voters by motivation to use social media and their lifestyle for political engagement

Segmenting voters by motivation to use social media and their lifestyle for political engagement

Segmentation in political marketing seems to be a very useful tool and takes new instructions in the age where the social media is playing a crucial role for political parties. This research uses market segmentation theory in the field of politics through the study of behavior and motives of voters/social media users...

IMS Laboratory

IMS Laboratory

The Laboratory of Integrated Marketing and Communication of the Department of Business Administration of NKUA is active in carrying out educational, research and professional work on topics directly and indirectly related to the academic subject "Marketing Management"....

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