Sports Marketing
1st Semester
Compulsory Specialization Courses
Strategic Sports Marketing (ECTS 7,5)
Brand Building and Management (ECTS 7,5)
Sustainable Growth, Ethics and ESG Criteria (ECTS 7,5)
Elective Specialization Courses (1 course)
Integrated Marketing Communications (ECTS 7,5)
Entrepreneurship and Innovation (ECTS 7.5)
Human Resources and Talent Management (ECTS 7,5)
Financial Management (ECTS 7,5)
ECTS: 30
2nd Semester
Compulsory Specialization Courses
Negotiations (ECTS 7,5)
Market Research and Segmentation (ECTS 7,5)
Digital Marketing and Data Analysis (ECTS 7,5)
Elective Specialization Courses (1 course)
Leadership and Decision Making (ECTS 7,5)
Non-profit Organizations Management (ECTS 7.5)
Buying Behavior and Sales Management (ECTS 7,5)
Funding (ECTS 7,5)
ECTS: 30
3nd Semester
ECTS: 30
3nd Semester
OR
Compulsory Specialization Courses
International Marketing (ECTS 7,5)
Events Marketing and Artificial Intelligence (ECTS 7,5)
Elective Specialization Courses (2 courses)
Integrated Marketing Communications (ECTS 7,5)
Entrepreneurship and Innovation (ECTS 7.5)
Human Resources and Talent Management (ECTS 7,5)
Financial Management (ECTS 7,5)
ECTS : 90
