George Tsourvakas

Department of Business Administration, NKUA

Professor
Ph.D., Media Communications, Panteion University
Master, Law and Economics, Hamburg/Stockholm/Linkoping Universities
B.S., Business Administration, University of Piraeus
B.S., Sociology, Panteion University

Dr. Tsourvakas specializing in marketing management and interested in understanding how marketing communication tools influence positive non-for-profit organizations.

His most recent research addresses how social campaigns and green advertisements affect customers and citizens recall, recognition, engagement, and word of mouth.