Vagia Mochla

Department of Business Administration, NKUA

Adjunct Lecturer in Marketing
PostDoc, Ethical Consumption, Aristotle University of Thessaloniki
Ph.D., Political Marketing, Aristotle University of Thessaloniki
MA in Journalism and New Media, Aristotle University of Thessaloniki
Master's Degree in European Policies on Youth, University of Macedonia
B.A., Political Science, Aristotle University of Thessaloniki

Dr. Mochla is specialized in the fields of political marketing, political branding, social media voter segmentation and digital marketing. In addition, her research area also covers topics such as consumers' ethical consumption behavior focusing on digital environment.

Her most recent research investigates the factors that contribute to building strong personal political brand to gain a competitive advantage over political competitors using digital marketing tools.