Lamprini Piha
Department of Business Administration, NKUA
Ph.D., Brand Management, AUEB
Master in Business Administration (MBA), AUEB
B.S., Marketing and Communication, AUEB
Her academic and research interests revolve around marketing strategy and brand management. Her work mainly focuses on how companies can build and maintain powerful brands that stand out from competition.
Her most recent research addresses how companies can develop a high level of brand orientation to increase their market power, as well as how companies can adopt a green marketing strategy to strengthen their competitiveness.
