lpiha@ba.uoa.gr

Lamprini Piha

Department of Business Administration, NKUA

Ph.D., Brand Management, AUEB

Master in Business Administration (MBA), AUEB

B.S., Marketing and Communication, AUEB

Her academic and research interests revolve around marketing strategy and brand management. Her work mainly focuses on how companies can build and maintain powerful brands that stand out from competition.

Her most recent research addresses how companies can develop a high level of brand orientation to increase their market power, as well as how companies can adopt a green marketing strategy to strengthen their competitiveness.

Lamprini Piha

Department of Business Administration, NKUA

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