Prodromos Monastiridis

Head of Marketing
Thessaloniki Concert Hall

Ph.D., «Innovation, marketing and non-profit organizations, the case of Greek cultural organizations» Aristotle University of Thessaloniki
Master of Philosophy (M. Phil) “A best practise for New Product Development for the Greek Banking Sector” University of Sunderland
Master of Arts in Marketing, University of Sunderland
B.A. Marketing, Department of Marketing, Technological Education Institute of Thessaloniki (International Hellenic University)

Dr. Monastiridis research fields include marketing, media, cultural marketing, non-profit organizations, innovation, and event management.

His most recent research addresses how marketing innovation and culture can be combined and social responsibility issues from the marketing perspective